What I’ve built

Systems that make communications a business asset

CAI | GLOBAL IT SERVICES FIRM

Increased earned media by 538% with a performance-driven PR engine

How I built a 40-year-old IT services firm’s first PR function, boosting trust and client demand

View Case Study
A man in a dark blue suit and blue shirt giving a media interview to a news reporter holding a microphone inside a lobby area of First Trust Bank Club. There is a signboard and a hallway behind them.

PHENOM | HR TECHNOLOGY SAAS

Powered demand generation during Series B and C funding rounds with high-quality coverage

How I enhanced market positioning and enabled category creation for a rapidly scaling tech unicorn

View Case Study
A group of people attending a business presentation or conference in a conference room. The presenter is standing near a large screen displaying a slide, with attendees seated at tables using laptops and tablets.

CAI | GLOBAL IT SERVICES FIRM

Drove messaging alignment and employee engagement for a 9,000+ global workforce

How I defined one narrative and one voice for a global workforce to drive employee engagement

View Case Study
Group of seven people standing in front of a backdrop with logos related to disability inclusion and equality, with one woman holding an award plaque.

CAI | GLOBAL IT SERVICES FIRM

Turned $6.4 million in community impact into a reputation asset

How I packaged decades of philanthropic support into an inaugural narrative

View Case Study
Woman in black jacket holding a framed collage with the number 20 filled with photos, celebrating 20 years of support for CAI, during a meeting with others at the table.

CAI | GLOBAL IT SERVICES FIRM

Maximized employer brand visibility with an award program and content strategy

How I converted job seekers into applicants, increased employer reviews, and empowered recruiters

View Case Study
A man wearing glasses and a black jacket, sitting at a table with clasped hands, speaking into a microphone in a recording studio.