Turned $6.4 million in community impact into a reputation asset

Created, published, and promoted the first of many Community Impact Reports

  • CAI, a global IT services firm, had a meaningful corporate social responsibility (CSR) program. It offered millions of dollars in donations, decades-long partnerships, and life-changing benefits to countless of people.

    But the story of that work wasn't being told strategically. It lacked structure and a cohesive narrative connecting internal giving efforts to external reputation. The foundational assets including fundraisers, volunteering events, and beneficiaries were recorded year after year, but they weren’t telling the full story and reaching the audiences who should know — prospective partners and job seekers. They needed to transform a solid program into a communications asset.

  • I created and published the first annual CAI Community Impact Report capturing the giving strategy, partner relationships, human stories, and measurable outcomes.

    But the report wasn't the endpoint. It was the flagship of a much broader reputation strategy. I partnered closely with our VP of Philanthropy to identify the right data points and validate that every claim was accurate. I collaborated with a CSR partner on design, coordinated with marketing and executive leadership for approval, and owned the entire narrative until it was published.

    Once live on the website, I activated multiple channels simultaneously:

    • Media pitch to earn external coverage

    • Career site blog coupled with an email campaign to job seekers

    • Social media post to external audiences

    • Internal communication to inform and encourage employees to engage

    • Emailed the report to every nonprofit partner quoted in it

    The benchmark report became an evergreen asset on our website and a proof point of our philanthropy for CSR award submissions, ultimately generating several honors.

    • Published an annual Community Impact Report documenting $6.4 million in philanthropic investments

    • Earned a Stevie Award for Best CSR Strategy after leveraging the report in the submission

    • Positioned CSR as an integrated reputation and talent attraction asset

Cover page of a community impact report 2025 with a smiling young girl sitting at a desk in a classroom.

  • "He approached decisions with steadiness, sensitivity, and grace. His ability to balance big-picture strategy with careful execution made complex challenges feel manageable and purposeful."

    —Madison Oler, Sr. PR & Communications

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